BASSIKE

SHOP THE DEAL

Privacy Policy

Effective Date: 30 October 2026

1. Introduction

BASSIKE PTY LTD (referred to as “we”, “us”, or “our”) operates the e-commerce website located at www.bassikestore.com. We are an Australian minimalist clothing brand dedicated to designing premium, timeless everyday basics that fit the rhythm of Australian daily life, featuring soft breathable fabrics, relaxed silhouettes and versatile neutral tones for our community of over 130,000 satisfied clients. This Privacy Policy is formulated in full compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), to clearly outline how we collect, use, store, disclose and protect your personal information when you interact with our website, browse our curated product range, create an account, place an order, or communicate with our customer support team.

We are committed to upholding the highest standards of data privacy for all our visitors and customers. This document explains your rights regarding your personal information, our security measures to safeguard your data, and the transparent practices we implement to ensure full compliance with Australian privacy regulatory requirements set out by the Office of the Australian Information Commissioner (OAIC). By accessing and using our website www.bassikestore.com, you acknowledge that you have read, understood, and agree to the terms outlined in this Privacy Policy.

Our full contact details for privacy-related inquiries are as follows:

  • Company Name: BASSIKE PTY LTD
  • Postal & Physical Address: Unit 14, 2 Daydream Street, Warriewood, NSW 2102, Australia
  • Contact Email: reedz@bassikestore.com
  • Contact Phone Number: +61 2 9998 7600

2. Types of Personal Information We Collect

We only collect personal information that is reasonably necessary for the proper operation of our e-commerce business, and never gather more data than we explicitly require to deliver our products and services to you. The categories of personal information we may collect include:

  1. ‌Identity and Contact Information‌: Your full name, email address, residential or delivery address, phone number, and account password (stored in encrypted format). This information is collected when you create a user account on our website, complete a checkout process, sign up for our marketing newsletter, or submit a customer support inquiry.
  2. ‌Transaction and Payment Information‌: Details of the products you view, add to cart, and purchase, your order history, billing details, and partial payment card information. We do not store full complete payment card details on our own systems – all full payment processing is conducted through accredited, PCI DSS compliant third-party payment processors that adhere to strict Australian data security standards.
  3. ‌Website Usage and Technical Information‌: Data collected automatically when you browse our website, including your IP address, browser type and version, device information, operating system, time zone setting, browser plug-in types and versions, pages you viewed on our site, search terms you used, time spent on specific pages, and other anonymised analytical data collected via cookies and similar tracking technologies.
  4. ‌Communications and Feedback‌: Any information you voluntarily provide to us when you submit a testimonial, participate in a customer survey, contact our support team via email, phone or website form, or otherwise interact with our brand outside of formal order processes.
  5. ‌Sensitive Information (only where strictly required)‌: We do not intentionally collect sensitive information (as defined under the Australian Privacy Principles, including health information, religious beliefs, or biometric data) unless you explicitly provide it voluntarily, for example to notify us of specific accessibility requirements for order deliveries. Where such information is provided, it will only be used for the exact purpose you shared it for.

3. How We Collect Your Personal Information

We collect your personal information through both direct and reasonable indirect channels:

  • ‌Direct Collection‌: We obtain most of your data directly from you, when you fill out forms on our website, complete a purchase, create an account, subscribe to our updates, send us an email, or speak to our team over the phone.
  • ‌Automated Collection‌: We use standard, industry compliant analytics and cookie tools to automatically collect technical usage data when you visit our website. We will always provide you with a clear cookie consent banner on your first visit, allowing you to adjust your non-essential tracking preferences at any time.
  • ‌Third-Party Sources‌: On rare occasions, we may receive limited personal information from trusted partners, such as delivery service providers providing updated address information for your order, or fraud prevention service providers verifying transaction details to protect both you and our business from unauthorised payment activity. We will only accept such information from third parties if they confirm to us that they have the legal right to share your data.

4. Purposes For Which We Use Your Personal Information

All use of your personal information is limited solely to the legitimate, disclosed purposes that you have consented to, or as required by Australian law. These purposes include:

  1. ‌Order Fulfilment and Service Delivery‌: To process, confirm, pack and ship your placed orders, arrange delivery to your nominated address, communicate with you about your order status, resolve delivery issues, process returns and exchanges, and provide after-sales customer support for your purchased minimalist apparel, canvas bags and other products from our 350+ total product range.
  2. ‌Website Operation and Improvement‌: To administer our website, ensure its technical functionality and security, optimise user experience based on browsing patterns, troubleshoot technical errors, analyse site performance, and develop new product offerings that align with the preferences of our customer community.
  3. ‌Marketing Communications (with Explicit Consent)‌: If you have provided your clear, opt-in consent to receive direct marketing materials from us, we may send you updates about new product launches, exclusive promotions, styling tips, and brand news. In line with the Spam Act 2003, we will never use pre-ticked consent boxes to obtain marketing permission, and every marketing email we send will include a prominent, easy to use unsubscribe function. You may opt out of all marketing communications at any time, free of charge, by contacting us at reedz@bassikestore.com or using the unsubscribe link included in every campaign.
  4. ‌Legal and Operational Compliance‌: To verify your identity for account security purposes, detect and prevent fraud, unauthorised transaction activity, and security breaches, comply with our legal and regulatory obligations under Australian consumer, privacy and tax laws, and respond to valid formal requests from authorised Australian government agencies where required by law.
  5. ‌Personalisation‌: With your appropriate consent, we may use your browsing and purchase history to recommend relevant products, display tailored content that matches your style preferences, and improve the overall relevance of your shopping experience on www.bassikestore.com.

5. Disclosure of Your Personal Information to Third Parties

We will never sell, rent or trade your personal information to unaffiliated third parties for their independent marketing purposes. We may only share your personal information with the following categories of trusted third parties, and only to the minimum extent required to complete their designated functions, with all third parties bound by legally enforceable data protection contracts that meet or exceed Australian Privacy Principle requirements:

  1. ‌Service Providers that support our operations‌: This includes our accredited web hosting providers, e-commerce platform operators, payment processing partners, courier and delivery service companies, email marketing platform providers, IT security and software maintenance teams, and cloud storage providers. All these vendors are contractually required to only process your personal information in accordance with our explicit instructions, and implement robust security measures to protect your data.
  2. ‌Regulatory and authorised bodies‌: We may disclose your personal information if we are required to do so by Australian law, court order, or a formal valid request from the Office of the Australian Information Commissioner (OAIC), Australian Competition and Consumer Commission (ACCC), or other relevant government regulatory authority.
  3. ‌Business transaction successors‌: In the event that we sell, transfer, or merge all or part of our business assets, your personal information may be transferred to the relevant successor entity, who will be required to continue to honour the terms of this Privacy Policy for all existing customer data.

When we disclose personal information to recipients located outside of Australia, we will take all reasonable steps under Australian Privacy Principle 8 to ensure the overseas recipient does not breach the Australian Privacy Principles, and we will maintain full accountability for the protection of your transferred personal information. We will only transfer data to jurisdictions that have adequate data protection laws, or implement approved binding contractual arrangements to secure your data before any cross-border transfer takes place.

6. Data Storage and Security Practices

We implement comprehensive industry standard technical and organisational security measures to protect your personal information from unauthorised access, alteration, disclosure, destruction, misuse or loss, in line with OAIC guidance and Australian regulatory requirements. These measures include:

  • All sensitive personal and payment data is encrypted using Advanced Encryption Standard 256 (AES-256) protocols, and all data transmissions between your browser and our website are secured via TLS 1.3 encryption.
  • Our internal systems enforce strong unique password requirements, multi-factor authentication for all employee accounts with access to personal customer data, and role-based access controls that limit access to your personal information only to authorised staff members who require that data to perform their job duties.
  • We maintain up-to-date operating systems and security software, conduct regular system hygiene audits, and perform periodic security penetration testing to identify and remediate any potential vulnerabilities in our infrastructure.
  • Our team completes mandatory annual privacy and data handling staff training, to ensure all employees understand their obligations for protecting customer personal information, and the correct response protocols to follow in the event of a suspected data security incident.
  • We maintain a formal documented data retention schedule, as required under Australian Privacy Principle 11. We will only retain your personal information for as long as it is necessary to fulfil the purposes for which we originally collected it, including to complete any ongoing transactions, resolve disputes, enforce our user agreements, and comply with our legal record keeping obligations. Once your personal information is no longer required for any permitted purpose, we will securely destroy or permanently de-identify it, by securely wiping digital storage devices and shredding any physical hard copy records.

7. Your Rights Under Australian Privacy Law

As a user located in Australia, you hold full and enforceable rights over your personal information under the Privacy Act 1988, which you may exercise at any time free of charge:

  1. ‌Right to Access‌: You may request a full copy of all personal information we hold about you, at any time. We will provide this information to you in a clear, commonly used electronic format within 30 calendar days of receiving your verified request.
  2. ‌Right to Correction‌: If you find that any personal information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, you have the right to request that we correct the data. We will respond to your correction request within a reasonable timeframe, and update your records promptly unless there is a legitimate legal reason to decline the change.
  3. ‌Right to Opt Out of Direct Marketing‌: You may withdraw your consent to receive marketing communications from us at any time, using the unsubscribe link in our marketing emails, or by sending a request to our designated privacy contact email. We will process your opt out request within 3 working days, and will not send you any further marketing materials after that date.
  4. ‌Right to De-identification or Erasure‌: You may request that we de-identify or permanently erase your personal information, in circumstances where the data is no longer necessary for the original purposes we collected it for, or where you have withdrawn your consent and there is no remaining legal basis for us to retain your data.
  5. ‌Right to Lodge a Complaint‌: If you believe that we have breached your Australian privacy rights, or have mishandled your personal information, you have the right to submit a formal complaint to us directly. We will respond to all submitted privacy complaints within 30 days, working with you to investigate the issue and resolve your concerns fairly. If you are not satisfied with our response to your complaint, you retain the right to escalate your matter to the Office of the Australian Information Commissioner (OAIC) for independent review.

All requests to exercise your privacy rights can be submitted to us via email at reedz@bassikestore.com, or by post to our physical address at Unit 14, 2 Daydream Street, Warriewood, NSW 2102, Australia. We may request additional information from you to verify your identity before processing your request, to ensure that your personal information is not disclosed to any unauthorised third party. We will never charge you any fee for submitting a standard privacy access or correction request.

8. Updates to This Privacy Policy

We review and update our privacy documents at least once every 12 months, and will revise this Policy promptly whenever we add new tools or technologies that change how we collect or process personal information, update our business operations, or when new amendments to Australian privacy legislation come into force. We will notify you of any material changes to this Privacy Policy by posting the updated version on our website www.bassikestore.com, with the new revised effective date clearly displayed at the top of the document. Your continued use of our website after the effective date of any updated policy will constitute your acceptance of the revised terms.

9. Contact Information

If you have any questions, comments, or concerns about this Privacy Policy, our personal information handling practices, or wish to exercise any of your privacy rights outlined above, you may contact our dedicated privacy team at any time via the following channels:

  • Email: reedz@bassikestore.com
  • Postal Address: Privacy Officer, BASSIKE PTY LTD, Unit 14, 2 Daydream Street, Warriewood, NSW 2102, Australia
  • Phone: +61 2 9998 7600

We will make every effort to respond to your inquiry promptly and thoroughly, to ensure all your privacy related concerns are fully addressed.